|Every Sailing Guy Ever|
Um, seriously, Media Post?
Sailing Guy is, without a doubt, the most repugnant bag of douche in the history of bags of douche. The fact that these ships cost an ungodly amount of money and require an absurd amount of technology does not wash out the undeniable athleticism. I don't care about the skill required to sail these ships, and neither do you. Putting a flag on it does not make me care more; it might actually make me care less. (In re patriotism, I do have the more than occasional moment of it, but on some level, it's just where your parents rutted.)
So, um, no, the America's Cup is *not* a great place for your brand, unless your brand enjoys massive patronage from the worst of the Gilded Class, and if that's the case, why are you even bothering to do marketing and advertising, anyway? You already have it made, have already done unspeakable things to an unspeakable number of people, and should just be swimming in money, Scrooge McDuck style, rather than doing something so unseemly as a media or sponsorship buy. In a better world, the America's Cup would be without sponsors and unpublicized, for fear of taking fire from the world's military, or better yet, Somalia pirates.
Oh, and if that happens? Sponsor the pirates. They will be far better to deal with, and enjoy a far better public image...